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Email Wins Again
In a world where relationship marketing is the be all and end all, email wins again. A new study conducted by Lyris and recapped by Marketing Profs, lays out the argument for email (click for...
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When Will PR Grow Up And Be All It Can Be?
I see a lot of PR pitches, just like I see a lot of advertising. I don’t mind the over-exposure, because it is my job and my passion. However, I do mind especially crass and often repeated attempts to...
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Healthcare Marketing Is Growing Like A Pubescent Teenager
Today, health insurer Aetna is launching a new campaign themed, “What’s Your Healthy?” Created by Arnold Worldwide and Digitas, the campaign seeks to do what so many health insurance providers are...
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Loveworks Promotes An Agency, Not A Marketing Methodology
Over the years, AdPulp has written many stories referencing Kevin Robert’s book Lovemarks, an overly designed Saatchi & Saatchi promo piece wrapped in a trademarked branding process. It’s amusing...
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Media Buyers, You’ve Been Disintermediated By The Modern Abacus
Maybe someday USA TODAY will hire me to cover Cannes for them. Until that day, we’ll have to do with Michael Wolff’s coverage. Apparently Wolff wandered into a party where Jay Sears from Rubicon...
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Luminaries Back Stage at The 60th Cannes Lions
Cannes Lions turned 60 this year, which certainly makes her the grand old dame on the award show circuit. I wonder how many trips to Cannes designer and art director George Lois has made over the...
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Silvercar Knows What Travelers Want (an A4) And How To Deliver It (Fully Loaded)
Mass customization. Affordable luxury. Digital disruption. Welcome to Silvercar, an innovative new rental car company operating today at four Texas airport locations (DFW, DAL, AUS and IAH). I don’t...
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Timesheets Are A Problem At Mediocre Agencies. But Are They Fraud?
“Fraud” is a very strong accusation, and that’s why this column in the Agency Post, written by Deborah Fisher of Response Mine Interactive got my attention. Fisher provides the all-too-common view of...
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Take Me To My Happy Place, Take Me Fishing
Fishing is something I associate with my childhood and my grandfather, Eldon Burn, in particular. We used to fish for bluegill, crappie, bass and catfish on Nebraska’s man-made lakes. We also fished...
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Quiet Doesn’t Work In Ad Agencies
Following up on a recent post, I decided to take a closer look at introverts in the ad industry: Advertising is a subjective business that’s prone to groupthink. Do quiet people react to certain types...
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Postagram And Hyatt Hotels Team Up For A Consumer-Generated DM Campaign
The buzzword “consumer generated media” has gone away, as buzzwords will. But the facts remain. When brands help people do cool things, it can be a powerful approach to earning good will. According to...
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Mizuno Wisely Runs Away From Real-Time Marketing
Like many people, I was impressed watching Texas state Senator Wendy Davis attempt a 13-hour filibuster of an anti-choice law. She couldn’t sit, eat, drink, or even lean on anything for support as she...
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You Don’t Lead Creative People, You Point Them To Water
Anyone who’s ever worked in an office where fear is the management style of choice (in other words, anyone who works in Advertising) will appreciate this interview with Paul Venables from Sunday’s New...
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Square Tomato Looks For Juicy Client Challenges
You have to trek up four flights of inconveniently located stairs to get to the office of Square Tomato, an agency located in the shadow of CenturyLink Field in Seattle. So when a strange man knocked...
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Some Light Holiday Reading: The Evolution Of Advertising
Check out this 472-slide presentation from HubSpot. It’s quite entertaining and comprehensive. The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one...
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You’re Equal In The Eyes of the Lord, Airlines Are Another Unholy Story
Money talks, but in airports and on board airplanes money screams. If you’re a first class passenger, for instance, you get to jump the line. It’s the way of the world. We respect influence, and...
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House of Morgan Uses Socialist Imagery To Promote Responsible Capitalism
Morgan Stanley via The Martin Agency is repurposing the public works mural from the 1930s in order to promote itself and the same banking system that brought our nation to its knees. According to...
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CEOs Not Pleased With Creative Snots Who Pack No Data
Generally speaking, clients across the board are not impressed. They want results and all ad people have to peddle is their sacrosanct creativity. That’s the news from The Fournaise Marketing Group...
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Make A Mag: Content’s Role In Driving Luxury Vacation Bookings
Which audiences respond best to content marketing? It’s a large question with different answers for each industry. Recently, I had the opportunity to explore the topic by looking closely at how luxury...
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Customer Service Defines Your Brand In A Way Advertising Never Will
Impatient, are we? Not so much by nature, but by digital design. If something takes a few seconds to load, for instance, we act as if we are being cheated of precious time. The powerful multi-way...
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