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TracyLocke, The Darlin’ of Dallas, Turns 100
Longevity is the ad business is not common. Only six agencies in the U.S. have achieved 100 years of service thus far. The newest member of this elite club is Dallas-based TracyLocke. The agency that...
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Today on TV: Chevy Silverado Is Will Hoge “Strong”
Chevrolet Silverado is sweet country music to pickup truck drivers’ ears. Today, the music is all the sweeter with Nashville singer-songrwiter Will Hoge on the job. Hoge’s song, “Strong” was picked up...
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Today on TV: Get Your Sexy Red Meat At Tesco #LoveEveryMouthful
How do you drive shoppers to the meat aisle? If you’re Tesco, you hire Wieden + Kennedy/London and agree with them when they bring you red meat food porn with a Big Band soundtrack. Because, it’s...
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How To Become A Social Media Automaton In Three Simple Steps
How much good advise is simply too much good advise? 9 great ways to use images to increase #Facebook engagement! http://t.co/wLnKRGAwvA — Louise Myers (@Louise_Myers) September 11, 2013 On its own,...
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Activist Shoppers Disrupt The Supply Chain – It’s Okay With Walmart
An estimated 75% of the world’s fisheries are at or beyond sustainable limits. Yet, the consumer market for seafood is growing rapidly. This is a business problem, an environmental problem and a health...
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Today on TV: The Scarecrow And Sustainability, Chipotle Ups The Score
This is a stunning ad on its own, but it’s also a companion film for Chipotle’s new Scarecrow Game, an edutainment offering that highlight’s the brand’s quest to source and serve wholesome, sustainable...
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Today on TV: Chipotle Launches The Scarecrow, Spooks Conventional Fast Food
This is a stunning ad on its own, but it’s also a companion film for Chipotle’s new Scarecrow Game, an edutainment offering that highlight’s the brand’s quest to source and serve wholesome, sustainable...
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Hotel In Australia Gives New Meaning To “Snap Happy”
Influencer marketing. Follower counts. Sponsored content. These are just a few of the phrases we can use to describe a promotional offer from 1888, a boutique hotel in Sydney. Instagram users with more...
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The 3 Percent Conference Equals 100 Percent Valuable Conversation
Back when it was first announced and details were scant, I made mention of the 3% Conference, an effort to call attention to the lack of female CDs in the ad industry. Since that time, conference...
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Stop Tweeting Boring Sh*t Is NSFW At Boring Workplaces
Over the years, I’ve seen many ad agencies publish books of one kind or another. Many fall nakedly into the “here’s our proprietary process, along with case studies to back it up” genre. Others take a...
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The Macro Problems of Micromanaging the Creative Process
We’ve all been there: Watching a CEO or high-level client rewrite copy or play art director. Don’t they have better things to do? Maybe not. CEOs and other senior executives call the shots, are...
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Scheduling Your Tweets? Congratulations, You’re A Broadcaster
Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional. I expect brands to fall into...
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